Press advertising experts
Dickinson Media have a long history of working with the biggest names in print. Our campaign planning, experienced media buying and the creation of stylish and eye catching artwork help our clients to attract and engage with their target audience. More recently we have had great success working on combined print and digital campaigns, reflecting the changing needs of our clients and the migration of a number of readers to online from print.
Proactive audience
Newspaper readers often actively look for advertising in newspapers searching for deals and coupons. Readers actively looking for deals are likely to notice your ad, take the time to read it and possibly act on a sale or offer.
Positive expectations
Many people feel that some forms of advertising such as commercials and website pop-up ads are intrusive. In a local newspaper, advertisements are expected by readers, and their placement is often near content similar to the advertisement content — for example, a shoe store ad in the fashion section or a computer store ad in the technology section. As this type of placement makes an ad less intrusive, a positive consumer reaction is more likely.
Targeted audience
Local newspaper advertising can target a specific audience. For example, newspapers often have special sections, releases and inserts that target audiences based on seasonal events such as a holiday.
Reputation building
Local newspaper publishers work hard to create positive relationships with their community, and so build a loyal customer base. By advertising with a trusted local newspaper that has a loyal customer base, you can build a positive reputation in the community simply through this association.
Last minute changes
Another benefit of using Dickinson Media for local newspaper advertising is rapid turnaround on production changes. If you need to make last-minute changes to your ad, we can ensure the job is done quickly.
Options and extras
We offer small business owners a wide range of advertising options that can fit any budget. Options include small classified ads, column ads in various sizes, half-page or full-page spreads. We can also negotiate with a publisher to get extra services at no additional cost, such as colour printing, a slightly large ad or inclusion of your ad in the publisher’s other magazines or brochures.
